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Are you passionate about the well-being of animals and their vital role in our world? Look no further than the School of Veterinary Medicine at the University of Nicosia, a leading institution dedicated to promoting One Health – the interconnectedness of human, animal, and the environmental health – and shaping the future of veterinary medicine….

Helen is an exceptional veterinary professional. She’s been running her own veterinary practice for several years now. Her clients love her and have great trust in her. However, she feels that she has hit a plateau because her business is not growing at the rate she would like. Finding ways to attract new clients is…

Most chronic heart conditions remain asymptomatic for months or even years. Yet, a cardiologist may diagnose a pet with advanced heart disease and give a poor long-term prognosis. This can be very confusing for the owner when the pet is still playing, eating well and maybe even running. It is important to explain the problem…

A consistent pricing strategy is essential to the financial health of any veterinary practice. The income of a veterinary clinic is generated from professional fees, and from the sale of food, medicine and other items. The aim when establishing veterinary fees should be to set a price that is acceptable to the market, covers all…

One of the first marketing exercises I had to go through when I was setting up my coaching business was to define the profile of my ideal client. And I was quite resistant to this exercise. Why can’t I coach everyone? Why should I restrict myself to a certain target group? Isn’t this limiting my…

Last week I was talking to Helen, one of my veterinary customers, about the power of emotional connection with clients.  Helen is an exceptional veterinary professional with an impressive CV. The “About me” page on her website clearly communicates her admirable credentials obtained through long study and hard work. But what doesn’t come through in…

I was listening to a digital marketing expert the other day, talking about the most frequently visited page on the websites of vet professionals. Can you guess which page this is besides the homepage? No, it is not the “Services” page, or the “Contact Us” page. It is the “About Us” page! This is where…

Anna is a successful professional. She is a high performer, achieving outstanding results in everything she chooses to do. Her friends and colleagues admire her. She seems to have an ideal life, family and career. But something is missing. Despite a life that looks perfect from the outside Anna feels that she is lacking fulfillment….

It often feels like veterinary professionals and pet owners speak different languages, which can make meaningful communication difficult. How can the veterinary healthcare team present complex, medical information in a way that resonates with owners and motivates them to comply with the doctor’s suggestions? Telling clients that their beloved pet has a serious condition is…

  You are a successful veterinary professional and you have retained lots of happy clients for many years! But you may be doing nothing to make sure your future clients know about it. Have you ever thought of using your several success stories that prove that you deliver what you promise?  Many people choose a…

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