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Most chronic heart conditions remain asymptomatic for months or even years. Yet, a cardiologist may diagnose a pet with advanced heart disease and give a poor long-term prognosis. This can be very confusing for the owner when the pet is still playing, eating well and maybe even running. It is important to explain the problem…

It often feels like veterinary professionals and pet owners speak different languages, which can make meaningful communication difficult. How can the veterinary healthcare team present complex, medical information in a way that resonates with owners and motivates them to comply with the doctor’s suggestions? Telling clients that their beloved pet has a serious condition is…

Anna is a successful professional. She is a high performer, achieving outstanding results in everything she chooses to do. Her friends and colleagues admire her. She seems to have an ideal life, family and career. But something is missing. Despite a life that looks perfect from the outside Anna feels that she is lacking fulfillment….

One of the first marketing exercises I had to go through when I was setting up my coaching business was to define the profile of my ideal client. And I was quite resistant to this exercise. Why can’t I coach everyone? Why should I restrict myself to a certain target group? Isn’t this limiting my…

We can sometimes focus too much on what we believe is wrong and missing from our lives, forgetting all the wonderful things that we should feel grateful for: our loved ones for instance or our health and education. I used to be prone to indulging negative thoughts which seemed to magnify the difficulties and attract more problems…

A consistent pricing strategy is essential to the financial health of any veterinary practice. The income of a veterinary clinic is generated from professional fees, and from the sale of food, medicine and other items. The aim when establishing veterinary fees should be to set a price that is acceptable to the market, covers all…

A farmer is sitting on his porch, when a friend stops by to say hello. As they are chatting, the farmer’s bloodhound repeatedly lets out a mournful howl. The friend asks, “What’s wrong with your dog?” The farmer nonchalantly states, “He’s sitting on a nail.” “Why doesn’t he just get off it?” asks the friend. To which…

Do you care too much about what other people are saying about you? I realized some time ago that this kind of concern was a major obstacle in creating success and fulfillment in my life. To find out if this is the case for you ask yourself if your choices are driven by what you truly…

Sue has been working for several years in a veterinary clinic. She feels that she needs a change. She wishes to express her potential and create a more meaningful life with more freedom and quality time for her loved ones. But she is not sure what else she can do and what the future might look…

What makes you different than the other veterinary professionals who do the same as you? If you’re pretty much the same as everyone else, why should your clients choose you?” You need to remember that you have competition. You need to be able to clearly articulate the benefits that you provide and how these set…

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