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Helen is an exceptional veterinary professional. She’s been running her own veterinary practice for several years now. Her clients love her and have great trust in her. However, she feels that she has hit a plateau because her business is not growing at the rate she would like. Finding ways to attract new clients is…

Most chronic heart conditions remain asymptomatic for months or even years. Yet, a cardiologist may diagnose a pet with advanced heart disease and give a poor long-term prognosis. This can be very confusing for the owner when the pet is still playing, eating well and maybe even running. It is important to explain the problem…

A consistent pricing strategy is essential to the financial health of any veterinary practice. The income of a veterinary clinic is generated from professional fees, and from the sale of food, medicine and other items. The aim when establishing veterinary fees should be to set a price that is acceptable to the market, covers all…

One of the first marketing exercises I had to go through when I was setting up my coaching business was to define the profile of my ideal client. And I was quite resistant to this exercise. Why can’t I coach everyone? Why should I restrict myself to a certain target group? Isn’t this limiting my…

Anna is a successful professional. She is a high performer, achieving outstanding results in everything she chooses to do. Her friends and colleagues admire her. She seems to have an ideal life, family and career. But something is missing. Despite a life that looks perfect from the outside Anna feels that she is lacking fulfillment….

It often feels like veterinary professionals and pet owners speak different languages, which can make meaningful communication difficult. How can the veterinary healthcare team present complex, medical information in a way that resonates with owners and motivates them to comply with the doctor’s suggestions? Telling clients that their beloved pet has a serious condition is…

Do you care too much about what other people are saying about you? I realized some time ago that this kind of concern was a major obstacle in creating success and fulfillment in my life. To find out if this is the case for you ask yourself if your choices are driven by what you truly…

Οι τετράποδοι ασθενείς σας δεν έρχονται ποτέ μόνοι τους στο κτηνιατρείο. Τους συνοδεύει πάντοτε ο ιδιοκτήτης! Και η επιτυχία της διάγνωσης και κυρίως της θεραπείας που θα προτείνετε εξαρτάται άμεσα από την επικοινωνία σας με τον ιδιοκτήτη. Πολύ συχνά εσείς και ο πελάτης σας μοιάζετε να μιλάτε διαφορετική γλώσσα, κάτι που μπορεί να δυσκολέψει την…

A farmer is sitting on his porch, when a friend stops by to say hello. As they are chatting, the farmer’s bloodhound repeatedly lets out a mournful howl. The friend asks, “What’s wrong with your dog?” The farmer nonchalantly states, “He’s sitting on a nail.” “Why doesn’t he just get off it?” asks the friend. To which…

Τα μέσα κοινωνικής δικτύωσης παίζουν σημαντικό ρόλο στην καθημερινότητά μας. Αποτελούν βασικό μέσο επικοινωνίας με την οικογένειά μας και τους φίλους μας, αλλά και πηγή ενημέρωσης για την επικαιρότητα και για πράγματα που μας ενδιαφέρουν. Σύμφωνα με έρευνα της εταιρείας Focus Bari το διάστημα Οκτωβρίου-Δεκεμβρίου 2018, 8 στους 10 Έλληνες (82%) επισκέπτονται το διαδίκτυο και…

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