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I was listening to a digital marketing expert the other day, talking about the most frequently visited page on the websites of vet professionals. Can you guess which page this is besides the homepage? No, it is not the “Services” page, or the “Contact Us” page. It is the “About Us” page! This is where…

A consistent pricing strategy is essential to the financial health of any veterinary practice. The income of a veterinary clinic is generated from professional fees, and from the sale of food, medicine and other items. The aim when establishing veterinary fees should be to set a price that is acceptable to the market, covers all…

Vets on the Balkans celebrated their 3rd Anniversary on 24th May, 2018. The celebration was part of the 2018 Annual Congress of the Romanian Society of Feline Medicine, in Bucharest. Vets on the Balkans is an online veterinary journal. The team has a goal to connect the veterinarians from the Balkans, to help them share…

A farmer is sitting on his porch, when a friend stops by to say hello. As they are chatting, the farmer’s bloodhound repeatedly lets out a mournful howl. The friend asks, “What’s wrong with your dog?” The farmer nonchalantly states, “He’s sitting on a nail.” “Why doesn’t he just get off it?” asks the friend. To which…

Patient and Owner: Two sides of the coin A seminar held on March 3 & 4, organized by IVSA  Thessaloniki and IVSA Thessaly in cooperation with Gerolymatos International Vet in Greece. How often have you encountered any of the following problems? – Your patient on the examination table is not cooperative, making your job difficult and even dangerous – The anxiety of…

Do you care too much about what other people are saying about you? I realized some time ago that this kind of concern was a major obstacle in creating success and fulfillment in my life. To find out if this is the case for you ask yourself if your choices are driven by what you truly…

Sue has been working for several years in a veterinary clinic. She feels that she needs a change. She wishes to express her potential and create a more meaningful life with more freedom and quality time for her loved ones. But she is not sure what else she can do and what the future might look…

  You are a successful veterinary professional and you have retained lots of happy clients for many years! But you may be doing nothing to make sure your future clients know about it. Have you ever thought of using your several success stories that prove that you deliver what you promise?  Many people choose a…

Last week I was talking to Helen, one of my veterinary customers, about the power of emotional connection with clients.  Helen is an exceptional veterinary professional with an impressive CV. The “About me” page on her website clearly communicates her admirable credentials obtained through long study and hard work. But what doesn’t come through in…

Are you a student of veterinary medicine? The semester exams are close! And like most students you may inevitably experience exam stress.  Stress exists for a reason and you can choose to let it be your downfall or use it to drive you to improve your work. Are some the problems below familiar to you? You…

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