Helen is an exceptional veterinary professional. She’s been running her own veterinary practice for several years now. Her clients love her and have great trust in her. However, she feels that she has hit a plateau because her business is not growing at the rate she would like. Finding ways to attract new clients is…

Most chronic heart conditions remain asymptomatic for months or even years. Yet, a cardiologist may diagnose a pet with advanced heart disease and give a poor long-term prognosis. This can be very confusing for the owner when the pet is still playing, eating well and maybe even running. It is important to explain the problem…

A consistent pricing strategy is essential to the financial health of any veterinary practice. The income of a veterinary clinic is generated from professional fees, and from the sale of food, medicine and other items. The aim when establishing veterinary fees should be to set a price that is acceptable to the market, covers all…

One of the first marketing exercises I had to go through when I was setting up my coaching business was to define the profile of my ideal client. And I was quite resistant to this exercise. Why can’t I coach everyone? Why should I restrict myself to a certain target group? Isn’t this limiting my…