What makes you different than the other veterinary professionals who do the same as you? If you’re pretty much the same as everyone else, why should your clients choose you?”

You need to remember that you have competition. You need to be able to clearly articulate the benefits that you provide and how these set you apart from your competitors.  But you should also have a clear understanding of what your competitors are offering and be able to show how your services provide more value.

There are many ways to differentiate yourself from your competition:

• Your track record and list of clients
• Your unique approach that gets better results
• The targeted market you serve
• The extra value you provide

One of the best and simplest tools you can use to determine what makes you different to competition is the SWOT analysis: strengths, weaknesses, opportunities and threats. Run this process for your business and be honest with yourself, and also very clear about what your competition brings to the table.

By exploring this process you will be able to determine which strengths you can rely on and how to best distinguish your business, and which areas you need to improve.

Marketing is a game of communication. Learning how to communicate in the most appropriate ways will get the attention and interest of your potential clients. The more you communicate, the more the relationship and trust builds.

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